Made from memory

Our family story

What started with a family trip and a familiar flavor became our way of celebrating culture, connection, and San Diego.

Young guests enjoying SoCal Frozen raspados

Why we started

A taste worth passing on

Our story began on a family vacation to Mexico, where we introduced our kids to the beauty of our cultures and the food that carries so many memories.

Rediscovering the raspado reminded us how something simple—shaved ice, real fruit, a bold flavor—can connect generations. We created SoCal Frozen MX so newer generations could grow up with that same experience.

Today, every cup is made with pride, quality ingredients, and a playful spirit. We are a family business, but everyone who walks up to the truck becomes part of the story.

Come find us

What guides every cup

Flavor with a reason

01

Real fruit first

Bright ingredients and bold flavor keep every raspado refreshing and recognizable.

02

Family connection

Each cup carries a memory forward and gives another generation a taste of the tradition.

03

San Diego joy

We show up with color, warmth, and an experience designed to bring people together.

The next chapter

See you around San Diego

Find us at rotating pop-ups, community events, and private celebrations—or invite the truck to your own.

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