Made from memory
Our family story
What started with a family trip and a familiar flavor became our way of celebrating culture, connection, and San Diego.
Why we started
A taste worth passing on
Our story began on a family vacation to Mexico, where we introduced our kids to the beauty of our cultures and the food that carries so many memories.
Rediscovering the raspado reminded us how something simple—shaved ice, real fruit, a bold flavor—can connect generations. We created SoCal Frozen MX so newer generations could grow up with that same experience.
Today, every cup is made with pride, quality ingredients, and a playful spirit. We are a family business, but everyone who walks up to the truck becomes part of the story.
Come find us
The next chapter
See you around San Diego
Find us at rotating pop-ups, community events, and private celebrations—or invite the truck to your own.
Book an event